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- Customers: Red Bean Animation
- Year: 2023 - Now
- Production House: Mytoon
Red Bean Animation - Project Overview
Red Bean Animation is a fictional character created by Phạm Thụy Mai Thy in 2015. With its adorable appearance and hilariously quirky expressions, Red Bean quickly went viral. By 2024, Mytoon partnered with Red Bean Animation to produce a series of short animated videos that maintain the character’s distinct personality while delivering simple, humorous content. These high-quality animations are tailored to suit all social media platforms.Understanding the client’s vision, Mytoon conducted research on current entertainment trends and the preferences of the target audience. This laid the foundation for creating 2D Social Animations that reimagine Red Bean in a modern, lovable style that resonates with contemporary audiences. |
Character Design
Red Bean: Redesigned with a cheerful, approachable, and recognizable look. Red Bean features a wide range of expressions and dynamic movements to suit various entertaining scenarios in the videos.
Other Characters:
Little Red Bean: Cute, chubby, gentle, and slightly intimidated by the older Red Bean.
Red Bean’s Father: Kind-hearted, loving, and indulgent towards his children.
Red Bean’s Mother: Caring and understanding, deeply loves her husband and children but often worries and restricts Red Bean’s mischief.
Red Bean’s Grandfather: Gentle, enjoys reading newspapers, meeting friends, and has a humorous, doting personality.
Red Bean’s Grandmother: Sweet, loves knitting, and pampers Red Bean.
Scriptwriting
Analyzed current entertainment trends on platforms such as YouTube, TikTok, and other social channels to create concise and engaging scripts while preserving Red Bean’s unique personality.
Scripts are short, humorous, and impactful.
2D Animation
Over 20 short animated videos.
Two production formats: one tailored for the Vietnamese market and the other for the international audience.
Video durations range from 10 seconds to 2 minutes.
Characters Design
Our Work
“Storytelling through animation not only entertains viewers; it is a strategic tool that
can redefine brand perception and create a lasting impact.”
can redefine brand perception and create a lasting impact.”