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- Customers: HERBALIFE NUTRITION
- Year: 2023
- Production House: MYTOON
Project Overview
Herbalife Nutrition, a global company specializing in nutrition and health products, partnered with Mytoon to create the mascot “Herbie” and produce a series of 2D animated videos. These videos aim to train and guide agents or distributors on effective sales techniques and deepen their understanding of Herbalife products. By delivering well-structured solutions and high-quality products, this project seeks to enhance sales performance and product knowledge, contributing to the sustainable growth of Herbalife in the Vietnamese market.
Mytoon thoroughly understood Herbalife’s training goals and identified key topics to be addressed in the animated videos. To bring the project to life, we designed Herbie, a friendly, adorable, and memorable character that perfectly aligns with Herbalife’s brand image and values. Additionally, Mytoon developed detailed scripts and storyboards for each video, ensuring that the messages were conveyed with clarity and maximum effectiveness.
Character design
Herbie was designed as a cheerful, friendly, and easily recognizable character. The character features a wide range of expressions and dynamic movements to adapt seamlessly to various scenarios presented in the videos.
Scriptwriting
Crafting detailed and logical scripts for each video to ensure clear message delivery. Simulating practical scenarios with straightforward solutions for better applicability.
2D Animation
Producing over 10 2D animated videos, each lasting 2-5 minutes.
Each video focuses on a specific topic, such as sales techniques, product knowledge, customer communication skills, etc.
High-quality videos featuring vibrant graphics, excellent sound effects, and easy-to-understand content.
Character Design
“Storytelling through animation not only entertains viewers; it is a strategic tool that can redefine brand perception and create a lasting impact.”