Takara

TAKARA Group is a Japanese corporation headquartered in Tokyo. Founded in 1924, the group specializes in water supply and drainage systems, as well as technical infrastructure in construction. With over 100 years of experience, TAKARA Group is a key partner providing technical solutions for numerous civil and industrial projects in Japan. The enterprise stands out for its technological solutions that optimize water systems, ensuring safety, sustainability, and efficiency for modern construction projects. They have participated in various projects including buildings, hotels, hospitals, and infrastructure works across Japan and other Asian countries.

With a history of formation and development spanning over a century, TAKARA Group aimed to launch a new communication campaign to refresh its brand image and reach a younger generation of personnel in the construction and engineering industry. Instead of using traditional filmed TVCs, TAKARA Group collaborated with MYTOON to produce a 2D Anime-style animated TVC—a medium that embodies the Japanese spirit while remaining modern and accessible to the youth. The TVC conveys the story of TAKARA's people in an emotional and relatable way, told through the perspective of an employee working at the corporation.