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- Customers: MEIJI
- Year: 2022
- Production House: MYTOON
Project Overview
The collaboration project with Meiji aims to create a unique advertisement for the Meiji EZcube product, highlighting the convenience and nutritional benefits of cube-shaped milk. Mytoon employs modern 2D animation and custom music composition to craft an engaging story that showcases the product’s outstanding advantages. The video features adorable animated characters and a theme song, delivering a vibrant and captivating advertising experience for consumers.
Character Design:
Unique and lovable characters will be created, embodying the spirit of the Meiji brand. These characters will serve as friendly companions, effectively conveying the product’s message in a warm and approachable manner.
2D Animation:
A 1-minute 30-second animated advertisement featuring a lively story, dynamic characters, and a clear message emphasizing the convenience and nutritional value of Meiji EZcube.
Theme Song Composition:
An original theme song will be crafted for the advertisement, highlighting the key benefits and standout features of Meiji EZcube. The song will serve as the backdrop for the entire video, creating a cheerful and engaging atmosphere that resonates with viewers.
Characters Design
Background
Storyboard
“Storytelling through animation not only entertains viewers; it is a strategic tool that can redefine brand perception and create a lasting impact.”