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- Customers: International Rice Research Institute IRRI
- Year: 2021
- Production House: MYTOON
Project Overview
The collaboration between Mytoon and IRRI marks a significant step in leveraging 2D animation to communicate scientific research and information. Mytoon’s mission is to create engaging 2D animated videos that help farmers better understand CS-Map, a risk assessment and climate adaptation tool developed by the Department of Crop Production and the Climate Change, Agriculture, and Food Security (CCAFS) program in Southeast Asia. By combining Mytoon’s creative expertise with IRRI’s in-depth knowledge, the animated videos aim to enhance awareness and understanding of critical rice research projects. These videos present research initiatives and processes in an engaging, easy-to-understand format, effectively showcasing IRRI’s work to target audiences.
The video uses 2D animation to illustrate how CS-Map helps farmers and agricultural managers navigate the tool, addressing climate change challenges, showcasing key features, and demonstrating resource management for positive outcomes.
Voiceover and Sound Design:
Narrator: Neutral, clear, and engaging voice to effectively deliver the information.
Background Music: Gentle and context-appropriate, enhancing viewer engagement.
Sound Effects: Natural sounds like rain, wind, and flowing water to add realism.
Scriptwriting:
Address the challenges farmers face due to climate change.
Highlight the features and benefits of CS-Map in agricultural planning and resource management.
2D Animation:
A 5-minute animated film featuring key scenes such as an introduction to CS-Map, challenges faced by farmers, and outcomes from using the tool. Traditional 2D animation style with bright colors and farmer-friendly visuals for better relatability and understanding.
Product images
Our Work
“Storytelling through animation not only entertains viewers; it is a strategic tool that can redefine brand perception and create a lasting impact.”